Where’s Your WOW? 16 Ways to Make Your Competitors Wish They Were You

by: Robyn Spizman and Rick Frishman

Published by: McGraw Hill

Reviewed by Connie Anderson

As the subtitle alerts you, these two authors have divided their tried-and-true business advice into 16 ways/chapters.

What is your edge? The answer should be one sentence that is unique and meaningful. Will your idea stick with the consumers?

Like the quote that every famous writer was once a first-time author—every business started with an idea. What the person/business does with the idea makes all the difference.

What genius came up with the idea that Aflac’s image is the duck? Story after story takes you from that idea, that edge, to show how the company went from the idea to success. I learned the most interesting history behind many well-known companies as well as other niche/regional success stories.

The pick-up-and-read-a-chapter book is divided into three parts:

Part 1: What make you special? In the five chapters we learn about envisioning success, branding, your unique edge, how to “think benefit,” and know your customer.

Part II: Outstanding, Outrageous and Out of the Box: This section is about keeping our message simple (e.g., our 30-second ”˜elevator speech); apply today what you have learned from experience; create alliances and hire or work with people smarter than you are; and customize customer service.

Part III: Wire Yourself for Success: Build one layer at a time; timing is everything; spread the word; measure your results; stay hungry, and put people first.

Author Robyn Spizman tells several stories about how she got started and grew her reputation and visibility from writing her first book to being a guest on major TV shows.

Rick Frishman was a booking agent on a talk show. Today he runs Planned TV Arts. He believes that one opportunity may lead to another and its important to have good connections and relationships—and be willing to change.

The book is sprinkled with quotes throughout. Every page is content rich to make you think, and filled with ideas you can apply to business. It can serve as a resource in the different areas as you grow your business.

Armchair Interviews says: Great book for new business people or to help with a new idea—or someone who wants to get new ideas.

Web site: http://www.WheresYourWow.com