Show Me: Marketing with Video on the Internet
Published By: InPhoto Surveillance
Book Category: Non-Fiction,
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Reviewed by Bob Pike CSP, CPAE-Speakers Hall of Fame
Do you use the internet to market your business, product, or service? Notice that I did not say, “Do you have a website?” Anyone who thinks that internet marketing means having a website has just demonstrated that the internet marketing part of their business plan is doomed to failure.
The same is true for people who think that building an email list, having an opt-in page, or having a shopping cart means they’re in business online–are also way behind the curve. The content of this book will help put the reader on the crest of the newest internet marketing wave – video.
Though many of her examples are drawn from companies with big budgets like BMW, Burger King, and GMC, the techniques and processes that Kizorek lays out can be applied by anyone who has a digital camera and simple editing software. The book could have been made more useful if Kizorek had either offered recommendations – or a link to a website where the recommendations could be kept current.
For those wanting to do it themselves, the chapters she provides for volunteer organizations are worth their weight in gold. For me, all the quotes from a variety of industry sources were distracting. If I weren’t sold on the idea that I need to add online video to my marketing mix, I wouldn’t be reading the book. So, too, were the occasional grammatical errors (like using personnel in one business contract when the word needed was personal).
Those issues aside, the book is filled with practical helps that will save the reader time and money. Especially valuable are the sample contracts at the back of the book. I’ll keep this book as a ready reference.
Armchair Interviews says: If you want to take your internet marketing to the next level, you may want to read this book.
Author’s Web site: http://www.TwoParrot.com