Running a 21st Century Small Business

Published By: Business Plus

Book Category: Non-Fiction, Business & Economics

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Reviewed by Bob Pike CSP, CPAE-Speakers Hall of Fame

This is a revised and updated edition of a book previously published as When Friday Isn't Payday. It could also be titled How to Start Your Own Small Business 101. Kirk over and over again drives home truths that at first seem counter intuitive:

--The real economic power in the U. S. lies with businesses that employ less than ten people
--Most small business would not be significantly better off by growing larger
--Just because you have passion doesn't mean you'll make a profit
--Without passion you can profit, but why put energy into something that you can't be passionate about?

Kirk leads the reader through the A to Z of small business success. He starts with helping the reader analyze whether starting, running, and managing a small business is even something they want to do. He then takes the reader step by step through:

--What it takes to be in business and self-employed--both personally and financially
--Buying or building a business from the ground up
--What it takes to open the doors on day one
--What it takes to create increasing sales in the first three years
--Managing yourself and others.
--Managing your assets.

For each of these key topics (and their subcomponents) Kirk provides sound advice based on years of experience as well as the needed step-by-step how-tos to move from thought to action. There is enough information to act on, but not so much that you get bogged down in information overload.

Armchair Interviews says: This thoroughly revised update includes the latest information on applying the 21st century technologies of web sites, e-marketing, e-mail, e-zines, etc. to most small businesses.

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