Presentation S.O.S.

Published By: Business Plus

Book Category: Non-Fiction, Business & Economics

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Reviewed by Bob Pike CSP, CPAE-Speakers Hall of Fame

Fear of speaking in front of a group is the third greatest fear of Americans, according to the book of lists -- preceded only by death by fire and death by drowning! Yet in business we are often judged, albeit unfairly, by our ability to present.

Wiskup knows this and does a fine job of helping the reader understand where this fear originates. By understanding the particular hot button that causes your fear to rise up within you and choke your ability to present in a powerful and persuasive way, you begin to understand how to eliminate that fear.

He helps the reader understand the importance of the PSB (Power Sound Bite) to make each presentation memorable. He illustrates the power of these using both classical ("to be and not to be? That is the question!" and "Let them eat cake!") And contemporary ("You like me, you really like me!," "The tribe has spoken," and "You're fired!") examples.

Wiskup also correctly identifies a longtime trend in speaking that needs to be in every presenter's tool kit -- the art of storytelling. It is the key to moving a good presentation to a great presentation. Stories can bring out facts and figures, that presented alone, will never move an audience to life in a way that compels action.

Wiskup also identifies six deadly ways to open a presentation -- that are probably used in 90% of all your presentations -- but you'll have to buy the book to learn what they are and how to avoid them!

As a member of the Speakers Hall of Fame, I found this to be a practical useful book that will stay on my bookshelf. Armchair Interviews agrees.

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