Getting You Online and Keeping You There

by: Laura Kimball

Published by: Laura Kimball

Reviewed by Barbara Fielder

Today’s advertising is changing your life, according to the author. Based on her real-life examples, you’ll soon realize that when you access the Internet, you are one of the millions of people that advertisers are tracking. Is this information working for or against you?

For those of you who are fascinated with the $200 billion world of marketing and the information gleaned by tracking those who surf the net, use an ATM or a discount grocery shopping card, send a text message, vote for their favorite American Idol or participate in some form of interactive task, this book is an absolute must read.

For those of you who are creating or have created a Web site and want to improve its usefulness by gleaning information about your visitor/customers, and also how to successfully utilize the data in your brand strategy, this book is for you.

The author has segmented the book into specific chapters. The contents are:

· Today’s Marketing Landscape

· How Advertisers Get to You

· What Information Do They Collect

· Just How Much Influence Do You Have?

· Search Engines

· Personalization

· The Real Effects on Your Habits

· Targeting The Younger Generation

· Advertising Everywhere

· How Much Money Is Being Spent?

· The Changing Agency

· The Not So Private, Privacy Policy

· What the Future May Bring in Advertising

Use the laser approach to target a specific chapter or read the book from beginning to end. In any case you’ll find this book current, relevant and timely.

To aid in your research, the author has developed a comprehensive bibliography to authenticate her text, as well as footnotes.

Armchair Interviews says: If you are in business, this book could be very useful.