Buzzmarketing: Get People to Talk About Your Stuff
by: Mark Hughes
Published by: Portfolio by Penguin
Buy From Amazon.com
Reviewed by Bob Pike CSP, CPAE-Speakers Hall of Fame
When you’re a startup company trying to roll out a new Internet product that offers discounted merchandise, and you have a miniscule marketing budget, and you’re mere months from product launch – what do you do?
If you’re Mark Hughes, you get an Oregon town called Halfway to change its’ name to Half.com and use that publicity and marketing coup to drive your subscriber base from zero to 8 million in three years and then sell the company for a fortune to eBay!
Hughes not only drills down on that success he also profiles other examples of powerful word-of-mouth advertising such as “American Idol,” Britney Spears, and for those of us old enough to remember, tie-dye.
While Malcolm Gladwell and Seth Godin demonstrated the value of word-of-mouth in their books, Tipping Point and Purple Cow, Hughes shows how to apply six common sense secrets to actually put the power of word of mouth to work for any business, any cause, any product – just about anything!
Hughes provides practical tips for pushing the six buttons of buzz, capturing media interest, making practical use of your creativity – and more.
Armchair Interviews says: If you are starting something new, this book will give you some ideas.
From our armchair to yours...
